National Poetry Day
In honour of National Poetry Day, Piccadilly Circus’s famous billboards are being taken over by budding artists, designers and filmmakers replacing the usual advertising boards with poems.
“Poetry is all around us, including in advertising…” Says National Poetry Day founder William Seighart.
“It’s refreshing that among the advertising messages of the Piccadilly Lights passers-by will find Charles Causley’s reminder of the power of human expression, a commodity that money can’t buy.”
To mark National Poetry Day’s 18th year, entrants aged 18 to 30 were asked to create a piece of work in response to Charles Causley’s poem, I Am the Song. The nine winning entries are being shown as a montage on the hour every hour between 9am and 6pm and come in the form of short film clips, photographs and silent video animations.
The poem itself will also be shown on the Lights on the hour every hour. What better way to brighten up a grey afternoon in the city? Autumn air is much better suited to the art of poetry than advertising.